NYC all day long foundation

Today I'm talking about the NYC All day long foundation.  I was in Superdrug the other day and I had the urge to try some new things in the hope of discovering something worth raving about.  So I picked up a few things from NYC, a brand where I'd only ever tried their Show Time mascara (didn't like it) and a nail varnish (really liked). There was a memory in the back of my mind somewhere saying that this was a surprisingly good foundation, it might have been a Emily Noel video.  Either way, I picked it up.  It retails for £3.99, but when I bought mine it had £1 off, so was only £2.99.  For that price, I didn't have high hopes.

My Thoughts
If I had to liken this to another foundation, I'd say it reminds me of Revlon Colourstay, not in it's consistency, but it's finish and feel.

The all day long foundation claims to last for up to 14 hours, by that I'm not sure if they mean looks perfect at 14hrs or there'll still be traces of it on your face after 14hrs.  For me, it was traces of it after 14hrs, but it stayed looking decent throughout a typical day (7:30am - 6pm).  What it did that I didn't like though was make my t-zone very shiny quite early on (about 10am), but by simply patting the area the shine was reduced considerably.  The coverage was ok (light/medium & not buildable on my skin), it definitely evened out my skin tone and reduced redness, even under my eyes.  It set really nicely, just like the Revlon Colourstay foundation and didn't cling to my pores.

The colour was a pretty good match, perhaps a little ashy or grey to begin with, but once I had bronzer/blusher on it looked perfectly fine.

Overall, I was really pleasantly surprised by this, for £3.99 it's an excellent foundation and a decent dupe for the Revlon Colourstay which is over £10.  This is perfect for adding some coverage for everyday wear, like popping to the shops, going to school/work.  Now I have this, I doubt I'd replace my Colourstay when it runs out, not when this is so similar, and it has a pump dispenser, unlike the Colourstay which is a pour.

The lowdown

• £3.99 in Superdrug
• 0.92 fl oz or 27.3 ml of product
• My shade 737 Classic Ivory
• Packaging - pump
• Bad ingredients: talc, phenoxyethanol (faux paraben), Revlon Colourstay has Methylparaben and Probylparaben (which is a little worse)

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This months Bigest-Pixi3 advertiser is the lovely Hayley from Water Painted Dreams